Conectiv…Altogether Better

Around the time I started working for the electric company, the company was undergoing a business transformation of unprecedented proportions. The gist of it was that we were apparently going to conquer the world by getting involved in all kinds of businesses (plumbing & heating, HVAC, telecommunications, internet, etc.)

This was the era in which we were known as “Conectiv”. It was an era of some crazy, flashy marketing. One of these marketing devices was a series of commercials that featured Jason Alexander (yes, really–George Costanza).

In retrospect, he may have been the perfect spokesperson for the company at the time.

I just found the following video of an outtake from the filming of one of these spots (and some other work done by the video marketing company):