Conectiv…Altogether Better

Around the time I started working for the electric company, the company was undergoing a business transformation of unprecedented proportions. The gist of it was that we were apparently going to conquer the world by getting involved in all kinds of businesses (plumbing & heating, HVAC, telecommunications, internet, etc.)

This was the era in which we were known as “Conectiv”. It was an era of some crazy, flashy marketing. One of these marketing devices was a series of commercials that featured Jason Alexander (yes, really–George Costanza).

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