I have been subscribed to Ashleigh Brilliant‘s newsletter for about a year now and it is always interesting. (I’ve also syndicated his “Potshot of the Day“.
His latest email, though, had me smiling throughout and also taught me a thing or two. So I deemed it worthy of a blog post. (This is obviously a rarity.) Read More



Conectiv…Altogether Better
Around the time I started working for the electric company, the company was undergoing a business transformation of unprecedented proportions. The gist of it was that we were apparently going to conquer the world by getting involved in all kinds of businesses (plumbing & heating, HVAC, telecommunications, internet, etc.)
This was the era in which we were known as “Conectiv”. It was an era of some crazy, flashy marketing. One of these marketing devices was a series of commercials that featured Jason Alexander (yes, really–George Costanza).
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